Cannagram
Cannagram is a premium cannabis delivery platform that offers a best-in-class cannabis online ordering and delivery service in the Sacramento metro.
Project Overview
As a strategic advisor to Cannagram, I was commissioned by the company's owner to build a brand for a cannabis delivery company. This project included illustrating, designing, and defining all company assets and assisting with the company's positioning and go-to-market strategy. Creating a solid brand identity that was easily recognizable was the primary objective. We wanted to distill the essence of a brand into the shape and color that's most likely to endure. After many design iterations, we settled on a wordmark and logomark that has become a priceless asset for the company.
Project Scope
- Craft a unique and memorable brand identity for a cannabis brand.
- Design a standout logo, logomark, and collateral that embody the essence of Cannagram.
- Create custom iconography for the website and online store to enhance user experience.
- Creating an intuitive, user-friendly website for online purchases.
- Attract potential clients and collaborators within the cannabis sector via a visually striking design.
Project Showcase
Creating an Iconic Brand
This project aimed to create an iconic brand using consistent graphics and iconography. I developed comprehensive guidelines for the brand that spoke to the tone of the brand through visual imagery and consistent messaging.
Logo & Logomark Design
Central to this project is the development of a memorable logo and logomark that encapsulate the essence of Cannagram and the cannabis sector.
The Cannagram logo is the most visible element of the company’s identity and a universal signature across all communications. It is composed of simple, circular shapes and three primary colors. Note the consistency of shapes, sizing, and spacing, giving the brand a clean, modern look. The logo features its identifying mark through the letter “G,” which effortlessly represents a leaf.
The brandmark is integral to the Cannagram brand and is used frequently in marketing communications and product branding. It was designed to be an easily recognizable symbol, and its proportional and straightforward design allows for use in various applications.
Graphic Design Assets
Iconography
To enhance the user experience on the website and online store, we introduced custom iconography tailored specifically to Cannagram. These icons help convey information efficiently, adding visual appeal and clarity to the brand's online platforms. Below is a showcase of the custom iconography created during this project.
Custom Illustrations
As part of our commitment to creating a unique online presence for Cannagram, I incorporated custom illustrations that resonate with the brand's values and products. These illustrations add depth and character to the website and provide an engaging visual experience for visitors.
Website Design Mockups
The website showcase features a dynamic website that I developed for Cannagram. This website isn't just visually appealing; it's designed to cater to the unique needs of the cannabis market. Moreover, it was designed to highlight unique features and functionalities that enhance the brand's online presence in the cannabis industry.
Branded Assets
Business Cards
In line with our branding strategy, I crafted eye-catching business cards for Cannagram. These cards serve as a tangible extension of the brand's identity and are designed to make a memorable impact during networking and promotional events.
Branded Subscription Box
Cannagram is foremost an on-demand cannabis delivery company; however, the company plans to expand its reach and improve the customer experience by offering a subscription service. My client wanted a box design that incorporated the company's branding and was synonymous with the visual aesthetics of all other graphic elements.
Swag
I extended the brand's reach by designing a line of branded apparel, including t-shirts and hats. These items serve as wearable marketing tools, reinforcing the brand's identity and message while offering customers a stylish way to connect with Cannagram.
