Trekker Vans
Trekker Vans is a locally grown campervan rental company in California based in the San Francisco Bay Area with a second location in Los Angeles. It combines local knowledge of where to explore and firsthand experience of what travelers need to provide its customers with a comfortable campervan rental experience with a twist of true adventure.
Project Overview
In this project, I had the privilege of collaborating with Trekker Vans, a reputable camper van rental company, to craft a distinctive brand identity, design a captivating logo, and develop an enticing website that embodies the spirit of adventure. Trekker Vans wanted to reignite the essence of its unique offering by updating its current website to be mobile-ready and more user-friendly. The goal for this project was to redesign the existing website while maintaining the breath of Trekker Vans, add consistency and uniformity across the site consistent with the company's brand, and ensure the main objective–making the website easier to navigate and simplify the booking experience–was front and center.
Project Scope
Project Showcase
Graphic Design Assets
Branding
Brand Logo
I set out to design a captivating and instantly recognizable logo that encapsulates the brand's identity, resonates with its target audience, and makes a lasting impression. The logo was crafted to work seamlessly in both digital and print mediums.
Business Cards
To ensure a cohesive and professional brand presence, I created business card designs that reflect the brand identity, making it easy for Trekker Vans' team to leave a lasting impression on clients and partners.
Iconography & Custom Illustrations
I crafted custom icons that align with the brand's identity to enhance the visual appeal of the website's home page and effectively communicate the van features, making it easier for visitors to understand the offerings at a glance. Below is a collection of custom icons designed to simplify information information and improve the user experience.
Home Page Icons
Feature Icons
Van Layout Configurations
As part of the redesign process, the client asked me to create line art images of the modular layout, specifically how the interior furniture can be modified to accommodate daytime and nighttime use, to provide a unique visual experience for its customers. Based on each configuration, I created two bird's eye views of the van.
Website Design
My task involved creating an intuitive, user-friendly, and visually engaging website that showcases Trekker Vans' fleet, services, and the thrill of the open road. The website embodies the brand's character and ensures a seamless user experience across various devices.
As an experienced web designer, I started by learning about the booking process to determine how to streamline user flow. Next, I worked with the owner to identify what features he wanted to showcase on the website and identified opportunities to improve the booking experience. From here, I created the visual asset and designed an interactive prototype in Adobe XD to showcase the website in mobile and desktop views.
Van Showcase Mockup
Card Carousels
Custom Gallery View
Website Mockups
