Innovative Healing Academy
Liz Lipski, professor of Clinical Nutrition and author of Digestive Wellness–—the go-to reference book for clinicians used in dozens of college-level nutrition courses—created a new comprehensive learning experience, the Art of Digestive Wellness, to share over 40 years of experience in the field of integrative, holistic, and functional nutrition.
Project Overview
As part of the scope of work for this project, I created re-branding elements for Innovative Healing, such as a new logo, style guide, and stationery. After creating a colorful and bright new look for Innovative Healing, I designed and developed an inviting online course page on the Teachable platform. This unique single-page design empowered viewers to enroll in the course and experience the healthy life that digestive wellness offers. Unlike a typical website designed to appeal to multiple audiences and convey information to anyone interested in the brand, the goal was the create a single page targeted to one audience with one goal: getting them to take action and convert into paying customers. Using a bright color palette and captivating imagery, each section was methodically designed to reinforce the unique value proposition of Innovative Healing Academy.
Project Scope
Project Showcase
Graphic Design Assets
Colorful Branding and Asset Creation
Welcome to my project showcase featuring the vibrant and dynamic branding, logo design, and website development I crafted exclusively for my client, Innovating Healing.
I am excited to present the rebranding of the Innovative Healing brand to showcase my expertise and ability to create a vibrant and captivating brand identity, logo design, branding materials, and website. This project exemplifies my commitment to delivering captivating design solutions that elevate the clients brand's identity and online presence.
The rebranding process consisted of conducting discovery with the client to identify the brand identity they wanted to convey to their target audience. The client wanted a bold logo with bright colors. After deciding on colors, we discussed the brand's purpose, position, and messaging. The end result ties together a simple, recognizable brand logo with a distinct color palette.
Colors
The journey with Innovative Healing began with the exploration of a vibrant color palette that resonated with the brand's energy and enthusiasm. I delve into the psychology of color, explaining how each chosen hue contributes to brand perception and customer engagement. Visual examples and brand assets from this project showcase my expertise in creating a consistent and visually stimulating brand experience for the company.
Logo & Logomark Design
Central to this project is the creation of a memorable logo and logomark that encapsulate the essence of Innovative Healing. Using a collaborative and creative process, I worked with the client to take initial concept sketches to a final, polished logo and logomark. The final product effectively communicates the brand's personality and values, leaving a lasting impression on its audience.
Business Cards
As part of my comprehensive branding approach, I designed eye-catching business cards for Innovating Healing. These cards serve as a tangible extension of the brand's identity and are designed to make a memorable impact during networking and promotional events. Below is a showcase of two variations of creative business card designs I created for the client.
Letterhead
The company letterhead I designed for this project reflects the new brand identity for Innovative Healing and serves as a professional communication tool for official documents and correspondence.
Course Certificates
Innovative Healing offers online digital courses for healthcare professionals and clients. Upon completing the course, the users are presented with a certificate. The client asked that I create certificate templates and code it into the online course creation platform.
Digestive Health Appraisal Questionnaire
I was presented with the exciting task of redesigning an existing health and wellness questionnaire. We were able to improve the layout of the questionnaire and develop a custom design that echoed the new branding initiatives.
