Parse Pay was founded in 2018 to develop a unified, data-centric point-of-sale platform to simplify payment processing, streamline operations, and improve the customer experience. By building new POS platform architecture, the company has built a fast, flexible, and forward-thinking suite of ordering and payment solutions tailored to the needs of fast-casual restaurant establishments.
As the co-founder, Chief Marketing Officer, and graphic designer for Parse Pay, I created an investor content package to showcase the company's value proposition to angel investors, which included a condensed magazine-style version of the business plan, a two-page executive summary, an investor pitch deck, and a bi-fold brochure booklet, among other materials, used to secure investment funds via seed-stage financing.
The scope of work entailed creating a comprehensive investor package aimed to equip the company with a visually engaging and informative set of materials to attract potential investors, convey their business proposition effectively, and leave a lasting impression.