MakseLife
MäksēLife was established to keep its customers anchored to their goals while remaining flexible in their execution. With progress and growth as the primary objective, MakseLife planners give people a sacred space to plan what they want for themselves and the freedom to make adjustments throughout the year in the same area as the rest of their life’s plans. It helps guide people in creating a sustainable habit of taking action on their goals, and designing a life in perfect harmony with what matters most to them.
Project Overview
The great thing about my job is that I often have opportunities to create new brands or products from scratch. Such blank canvas opportunities allow my creative side to go wild (within the constraints of the project scope, of course). The MakseLife project was precisely that opportunity. There was still a specific scope of work for this project: to create a robust and flexible life planner. Nevertheless, the client gave me free rein to design the initial concepts for the planner layout and create all graphic elements.
Project Scope
Project Showcase
Branding & Content Creation
Branding
The overarching objectives were to establish a robust visual identity for the client's brand, provide a practical tool to empower their clients in achieving their life goals, and offer valuable guidance during the challenging times of the COVID-19 pandemic.
Logo Design
For the logo design component of the project, I embarked on a creative journey aimed at encapsulating the essence of XYZ Life Coaching Services. It was paramount that the logo not only stood as a visual emblem but also conveyed the profound values and mission of the organization. This logo was designed to be exceptionally versatile, ensuring it could be seamlessly integrated across a wide spectrum of applications, both in the digital and print realms.
Logo Reveal
Print Materials
Calendar & Life Planner
The second facet of the project centered around the creation of a life planning calendar. This calendar was envisioned as a powerful tool to aid individuals in setting and tracking their personal and professional goals.
To infuse motivation and inspiration into the calendar, my client provided me with a meticulously curated a selection of motivational quotes that I paired with visually engaging graphics. These elements were thoughtfully interwoven throughout the calendar, serving as constant reminders of the client's mission to empower personal growth and transformation.
The calendar was structured to accommodate monthly, weekly, and daily planning, providing ample space for users to record their goals, objectives, and reflections. Importantly, the design of the calendar was harmonized with the broader brand identity, ensuring a seamless connection through the consistent use of fonts, colors, and imagery.
For the convenience of the client and their end-users, I supplied the calendar in multiple formats. A high-quality printable PDF version was provided for physical distribution, and editable templates were created in commonly used formats such as Adobe InDesign and Adobe Illustrator, allowing the client to customize the calendar as needed. In addition, a digital version in PDF format was crafted for effortless online distribution.
Pandemic Survival Workbook
In response to the challenges posed by the COVID-19 pandemic, an integral part of this project was the creation of a pandemic workbook. This workbook was carefully designed to offer guidance and support to individuals navigating the uncertainties and difficulties brought about by the pandemic.
The workbook incorporated a variety of resources, including practical tips for managing stress, maintaining a healthy work-life balance while working remotely, and setting realistic goals during these trying times. Thoughtful design elements, such as soothing visuals and clear, concise content, were integrated to create an accessible and comforting resource for clients.
